Resort Group's History
Resort Group was first incorporated in 1986, although Mountain Resorts, our oldest and largest hospitality company, has been operating successfully in Steamboat Springs since 1976. Our founders were determined to develop a profitable and sustainable business to provide comprehensive property management services to homeowners, as well as meaningful employment to locals working in the hospitality industry. Over the past four decades, our team has effectively grown the company by building long-term relationships with our partners, staying committed to our core values, giving back to our community, and adapting to the inevitable changes in property management along the way. Currently Resort Group manages over 90 homeowners' and commercial property associations with more than 5,000 individual units, over 600 of which are nightly rentals. Resort Group is proud to be the largest, privately-owned property management firm in Steamboat Springs, Colorado.
Resort Group Timeline
Below is a brief timeline with essential milestones in the growth of Resort Group over the years.
||Andy Van Baak begins Resort Group with the management of Casa del Mar in Galveston, TX and hires Resort Group's longest tenured employee, Theresa Elliott
||Andy purchases the Hotel Bristol in downtown Steamboat Springs and tasks Resort Group with its management
||Resort Group aquires Mountain Resorts, a Steamboat Springs property management and nightly rental company with over 15 associations and more than 400 rental condominiums
||Mountain Resorts aquires Big Country Management, a Steamboat Springs property management and nightly rental company with many condominiums and private home management contracts
||Resort Group hires Dan Dean, future Chief Executive Officer
||Mountain Resorts secures the management contract of The Ranch at Steamboat, a highly sought after resort property on the shoulder of Steamboat Ski Area
||Completes construction of building #1 of the Resort Group Campus; Resort Group and Mountain Resorts offices and check-in facility are moved in
||Resort Group acquires Johnston Shipley Management & contracts from East West Resorts, allowing for the consolidation and rebranding of Storm Meadows operations under Mountain Resorts
||Resort Group establishes Steamboat Association Management to handle the association management needs of residential type properties with little to no nightly rentals
||Resort Group acquires Pioneer Ridge Management, a Steamboat Springs property management and nightly rental company with many desirable condominiums and private home management contracts
||Completes construction of building #2 of the Resort Group campus; Steamboat Association Management offices are moved into the new building
||Resort Group hires Mark Walker, future President
||Resort Group acquires Colorado Resort Services and splits management and rental contracts between Mountain Resorts and Pioneer Ridge
||Resort Group establishes Colorado Commercial Services to address the needs of commercial property management in Steamboat Springs, Colorado
||Completes construction of building #3, completing the final phase of the Resort Group Campus; Pioneer Ridge moves offices and check-in facility into building #3. In the basement of building #3, Resort Group builds a custom commercial laundry facility capable of handling all the commercial laundry needs of Resort Group companies as well as potential outside clients.
||Pioneer Ridge and Colorado Commercial Services secure the management contracts of prominent mixed use developments in downtown Steamboat Springs: AlpenGlow Lofts & Townhomes, Olympian, Victoria & Howelsen Place
||Mountain Resorts secures the management contract of the brand new luxury development Highmark Steamboat
||Mountain Resorts oversees the $4-5 million dollar exterior renovation and rebranding of the 60 unit Phoenix at Steamboat Condominium complex
||Mountain Resorts secures the property management contracts and a majority of nightly rental contracts for Bronze Tree Condominiums and The West Condominiums.
||Resort Group acquires Simply Steamboat, a respected local property management company representing upscale properties with highly personalized services.
||Mountain Resorts secures the property management contracts and a majority of the nightly rental contracts for Chateau Chamonix Condominiums.
||Simply Steamboat secures the property management contracts and a majority of the nightly rental contracts for Trappeur's Crossing Resort.
||Andy Van Baak sells the Hotel Bristol.
||Andy Van Baak retires after more than 30 years leading Resort Group. Andy transfers his share of ownership to his trusted partners of more than 10 years, McDowell Steamboat LLC. This next chapter in our story is the culmination of the McDowell Family's commitment to our team's long-term success and their dedication to the Steamboat Springs community.
||Resort Group purchases the Inn at Steamboat for employee housing. The acquisition of this property - with 35 well-appointed rooms, a communal kitchen and dining room, work out facility, indoor common areas, and even a pool and hot tub - gives Resort Group a distinct competitive advantage in attracting and retaining quality employees.
Dan Dean Chief Executive Officer
Dan has been a Steamboat Springs resident since 1986, working in the hospitality industry the entire time. Dan started his resort career at Timber Run condominiums as Assistant Plant Manager. He was promoted to Front Office Manager of the property in 1988, and then became General Manager of the Village at Steamboat in 1990. Dan managed this resort property for ten (10) years or until December of 2000, when he was recruited by Mr. Andy Van Baak, owner of Resort Group, to become Vice President of the company. In 2005, Dan was promoted to President of the organization, and then ultimately became Chief Executive Officer in December of 2010, simultaneous with Andy's retirement.
Dan and his wife Tonya have one (1) son, Decker, who is an active member of USA Nordic Sports National Ski Jumping Team. Dan is an elected member of the Steamboat Springs Winter Sports Club Board of Directors and Chairman of the Rocky Mountain Division Special Jumping / Nordic Combined Discipline Committee. He is vested in Steamboat Springs not only professionally, but also personally.
Having lived and worked in the hospitality industry in Steamboat Springs for over thirty (30) years, Dan has witnessed first-hand the evolution of our resort community. He possesses a wealth of knowledge and extensive experience in every aspect of property management, including homeowner's association management, marketing and sales of nightly rental programs and hotel operations. His proven management style is to assemble the best possible group of professionals, and to encourage adaptability, creativity and autonomy while offering his unique perspective.
When Dan's not hard at work, he is often spotted dropping a knee on Mount Werner, waist deep in the Yampa River stalking trout or pedaling one of the bikes from his quiver. "Steamboat Springs is paradise for an outdoor enthusiast such as me; there is never a day, rain, snow or shine, when there isn't an adventure waiting."
Another of Dan's favorite past times is watching Steamboat's youth honing their snow sport skills at Howelsen Hill, particularly those brave enough to take on the ski jumps. His son Decker is an avid Ski Jumping athlete, with dreams of following the footsteps blazed by the dozens of local Olympians before him. He recently qualified for the USA Nordic Sports National Team, and now competes internationally. Dan believes in Steamboat's tight knit, family oriented community, illustrated by his volunteer participation on the Steamboat Springs Winter Sports Club Board of Directors and Rocky Mountain Division Special Jumping / Nordic Combined Discipline Committee.
"After college, I dreamed of living and working in a resort community, discovering that perfect balance between family, career and recreation; don't wake me up!"
Devoted Husband • Ski Jumping Dad • Free-heel Skier • Trout Bum • Two Wheel Traveler
Anita Harcourt CPA Chief Financial Officer
Anita has been a Steamboat local since 1991, and has almost achieved Resort Group top longevity honors, having been employed by one of our companies the entire time. Growing up in western Colorado, she obtained her accounting degree from Colorado Mesa University in Grand Junction, with Cum Laude distinction. Working in a CPA firm in Montrose for five years, Anita established her niche by leading Financial Statement Audit CPA teams in the southern ski resort areas of our State, specializing in Home Owners Association and Property Management Company audits.
After moving to the Steamboat Springs area, Anita found herself a perfect fit as the Controller for Big Country Management; part of our early stage of Company acquisitions. Since that day, she has steadily advanced her career in our company to become Chief Financial Officer, leading a team of nearly twenty Accounting and Human Resources professionals within our organization.
With her client base's accounting needs ranging from HOAs to Long-Term and Short-Term Rental Owners, Hotel and Property Management Company operations, Anita has been able to contribute direct experience in every facet, via her many years of hands-on experience in each. She is also a certified Professional in Human Resources Management and maintains her CPA license through rigorous annual continuing education, to remain current on the many regulatory demands on the accounting world of property management.
Steve FrasierChief Operating Officer
Originally from south Florida, Steve left the flatland shortly after receiving a B.A. from Florida State University and relocated to Squaw Valley California to (ski and) assist in the construction of a new luxury resort hotel called the Resort at Squaw Creek. Following construction completion, he moved inside, met his future wife, and began his hospitality management career. The hotel business requires regular relocation and after spending time managing at Squaw Creek, the Nikko Hotel in Chicago, and Doubletree Paradise Valley Resort in Scottsdale, Steve and his wife settled down in Steamboat Springs in 1998 to raise two children. He has been with Mountain Resorts since relocating to Steamboat Springs and has been president of the company since 2007. Still pursuing outdoor adventures as frequently as his schedule will allow, Steve is a long-time Rotarian and also volunteers as a board member on the Yampa Valley Airport Commission, the Mt. Werner Water Board of Directors, and the Urban Renewal Authority Committee.
Mark Walker President
Mark grew up in Ohio and graduated from The Ohio State University. He moved to Steamboat Springs in 1991. Since then, he has only worked in the hospitality business. He started in property management and worked in virtually every department. He eventually moved on to become the Marketing Director of a Steamboat ski shop as well as a hotel in Taos New Mexico. Following that position, Mark was the General Manager of Go Alpine, the local transportation company, before joining Resort Group as Vice President in 2005. In 2012, Mark was promoted to President.
Mark met his wife Gina within a week of moving to town at his first job in property management. They have two wonderful children that grew up in Steamboat.
Mark has always been involved with volunteer boards in town and feels it is important to give back to such a great community. He has served on the Chamber Resort Association Board of Directors for numerous years and has been the past President. He has also served on the Lodging Association Board and sits on numerous other boards in town. Mark was named 'Business Person of the Year' in 2018.
Mark has performed music all over the world and has been playing drums in a classic rock/country band in Steamboat since 1992. He also enjoys skiing, mountain biking, golfing and camping.
Tom SimminsVice President
Tom has been a resident of Steamboat Springs since 1989 and moved to Steamboat Springs, along with his wife Mary, to raise their two girls, Natalie and Emma, in a small mountain community. Tom started out as the Director of Property Management in charge of four owners associations at what was then, Big Country Resorts. During his tenure at Big Country, Tom held the positions of Association Manager, Long-term Rental Manager and Director of Owner Services, overseeing all aspects of the nightly rental properties. When Resort Group purchased Big Country in 2000, Tom was promoted to the position of V.P. of Operations of Big Country, which eventually became known as Steamboat Association Management, which now manages 49 associations. In January 2007 he was promoted to his current position as Vice President of Resort Group.
He enjoys the genuine friendliness of the residents of Steamboat Springs and all that the area has to offer in the way of recreational opportunities. Tom enjoys all aspects of the outdoor life in the Yampa Valley including; mountaineering, snowboarding, skiing, fishing, biking, backpacking and all other outdoor activities.
Tom is very involved in community leadership and volunteerism. He is the outgoing President of MainStreet Steamboat, a nationally recognized organization, of which he served 6 years, and is now in his second term as Secretary of the Steamboat II Metropolitan District Water Board. Tom has also been very involved in both of his own Community Associations, which he has served as president and as the Secretary.
Sara KoopVP Accounting
In a military family, Sara spent much of her childhood in Hawaii before eventually settling in St. Louis, Missouri. During her time in St. Louis, Sara met and married her high school sweetheart, started her family, earned an associate degree in accounting, and launched her career in finance. Following in her mother’s footsteps, Sara entered the banking industry, working in various banks and credits unions for over 13 years. In 2010, Sara's mother moved to Steamboat Springs, and after their first visit to Steamboat a few summers later, Sara, her husband and two children were captivated by the mountain lifestyle. After their first day exploring the Yampa Valley, Sara and her family started making plans to relocate to Steamboat to spend more time with her mom. Sara and her family moved to Steamboat in 2016, where she found the perfect fit with Resort Group as their Director of Accounting. Sara's hard work and passion for learning helped her excel in at her job with Resort Group while she also continued her education to earn her bachelor's degree in accounting. In 2021, Sara was promoted to Vice President of Accounting, where she oversees a dynamic and multifaceted team of finance professionals. Sara continues to enjoy the summers in Colorado and has also ventured into the world of winter sports. She enjoys relaxing and reading on her front porch when she is not cheering on her daughters at their various events and activities.
Dina FisherVP Benefits & Risk Management
Dina's passion and high-energy are a perfect fit to oversee our varied HR functions from recruiting, policy creation, benefit management and compliance.
Her hospitality focus began in high school while serving as a reservationist for Thousand Trails in Bellevue, WA. In Steamboat, Dina dedicated a 9-year tenure to Big Country Management, working thru promotions from reservations agent, guest services manager to HOA accountant. Here she galvanized two critical working relationships that presently endure: former Big Country employee's Anita Harcourt and Tom Simmins, who are now both members of our Executive Team. Her front-line hospitality experience allows Dina to better understand our operational demands and requirements, and build needed internal collaboration.
Dina took a hospitality hiatis for 10 years while she worked in the consulting sector for a fortune 500 engineering company, MWH Global, Inc. There she gained unique experience as project accountant, World Bank Billing Specialist, and Business Analyst for the Mining & Natural Resources Division. Her experiences in both hospitality and consulting add unique depth to our organization.
Dina holds a Degree in Accounting, and Certificates in both Employment Law & Business Communications. She is presently pursuing a Masters Certificate in Professional Human Resource Management with Villanova University. We wish her luck on her exam in December!
When Dina's not working at Resort Group, she is enjoying her most important job: being a mom to three active kids. Being involved as a mother is Dina's passion, she volunteers for Boy Scouts of America, participates in Girl Scouts, serves as President of the Yampa Valley Celtic Society, pitches in with the High School Ski Team, and assists in teaching 5 & 6 year olds Irish Dance when the need arises. Not to mention the not-very-fun stuff of homework, laundry and cooking.
Dina's tenacity and energy she brings to work is a reflection on who she is and what she loves to do: Ski Bumps, Play Ice Hockey, Snowmobile, and Irish Dance. When not in high-impact mode, Dina enjoys books and growing flowers.
Born in L.A. and raised outside Seattle, Dina always loved the outdoors. She sought out the lifestyle and adventure of living in the Rocky Mountains and has never looked back. After 25 years in Steamboat, and 20 years married to a local boy, Dina and her husband, Tim, continue to write this fairy tale...
Mom Extraordinaire • Wife • Former Hockey Player • Bumper Wannabe • Irish Dancer
Alan KoermerSenior Vice President
Alan moved to Steamboat Springs in 1997 after graduating from the University of Denver. He continued his education by earning a degree in Resort Management from Colorado Mountain College. Mr. Koermer has decades of hospitality management experience, and he serves as the Senior Vice President at Resort Group, as well as the President of Simply Steamboat. Alan holds the Community Association Institute designations of Certified Community Association Manager (CMCA - 2007) and Association Management Specialist (AMS - 2008). Mr. Koermer was the past chairman of the Steamboat Springs Parks and Recreation Commission and former chairman of the Colorado Mountain College Resort Management Advisory Committee. He also serves as a board Member of the Mt. Werner Water District and the vice-chair of the City of Steamboat Springs Golf Management committee. Alan and his wife have two children and as a family they enjoy skiing, traveling and exploring the great outdoors.
Deanna PylesVP Human Resources
Though she lived in Arkansas her entire life before moving to Steamboat Springs in 2016, Deanna has adopted Colorado as her home. Her gregarious nature has secured jobs that reflect her people-focused personality.
For ten years, Deanna worked at a hospital overseeing patient accounts and excelling in her role due to her ability to create relationships with patients that resulted in higher restitution rates. Sensing a need for professional and personal growth, she started college full time while being full-time wife to her high school sweetheart and full-time mom to her two young children. Hoping to invest in the lives of her children and the future, Deanna graduated with honors and started her teaching career in 2013.
Adventure trumps monotony, and when her family was presented with a chance to live and work in their favorite town in the United States, the family packed up and moved. Deanna started working in reservations at Resort Group in 2017, moved to Human Resources in 2018, was promoted to Director of Human Resources in 2020, and then to Vice President of Human Resources in 2021.
Deanna lives in Steamboat with her husband of 25 years, her two children, and Grizzy, her German Shepherd and constant companion. Living for Steamboat summers and softball while working to provide a better environment for her peers, Deanna has found her calling and nestled deeper into our mountainous community.
Steve Lucas VP Information Technology
Steve has over 30 years' experience in Information Technology. His experience includes managing very large complex data centers, project management, security, compliance, e-commerce, database marketing, social media, email delivery, and privacy. Steve has held senior management positions in Information Technology including Chief Technology Officer, Chief Information Officer, and Chief Privacy Officer positions with several companies including General Motors, Excite, Persona, and Edgewebosting. Steve was one of the world's leading privacy and security consultants and worked with Federal, State, and International governments on privacy and security enhancing technology. Steve participated as an advisor to the FTC in the development of S.877 (CAN SPAM Act) and the Children's Online Privacy Protection Act (COPPA). He testified many times before Congress on issues ranging from computer security and privacy to the implementation of the Americans with Disabilities Act (ADA) online. Steve received several awards including a Presidential citation for his work as a member of the Department of Commerce Safe Harbor European Union negotiating team. Steve was the Co-Chair of the Institute for Electrical and Electronics Engineering (IEEE) Internet Best Security Practices Working Group and is a member of the FBI InfraGard. In 2001 Steve was appointed to the State of Colorado Governors Hi Tech Task Force Privacy Committee. Steve is a member of the SANS INFOSEC Leadership Council and a Constituent member of the U.S. Department of State Bureau of Diplomatic Security, Overseas Security Advisory Council (OSAC). He also has served as Vice Chairman of the Board of the United States Internet Industry Association.
Steve is a Certified Business Resilience Professional and Manager and completed Project Management Professional Silver Boot Camp, Computer Information Systems Management (CISM), and Certified Information Security Professional (CISSP) Boot Camp. He also has several Cisco and Microsoft Certifications. Steve has lived in Steamboat Springs with his wife for over 10 years and enjoys playing golf and working with horses.
Michelle KociVice President Operations
Michelle is proud to be a Colorado native and grew up on a farm on the Front Range. She attended Dana College in Nebraska where she graduated with a degree in Biology. After graduation, Michelle returned to Colorado, eventually relocating to Steamboat Springs in 2006 where she began her career in the Resort Management industry. Michelle joined the Resort Group management team in 2013 as an Owner Liaison with Mountain Resorts. She became General Manager of the Storm Meadows Associations in 2017. As Resort Group grew with the everchanging resort industry, Michelle's role changed to Vice President in 2020 and then in 2022 to President of Steamboat Association Management where she oversees the the day-to-day operations of over 50 associations. In 2023 Michelle was promoted to Vice President of Operations for Resort Group, expanding her responsibilities to include the operations of additional Resort Group companies.
Michelle enjoys spending as much time as possible outdoors with family and friends, and embracing the genuine welcoming culture of all Steamboat has to offer.
Larry MashawVP Sales & Marketing
From the moment Larry arrived in Ski Town USA in 1984 he knew he had found the place to call home. Because Larry grew up moving every three years as the only son of an Air Force Officer, the desire to grow roots was manifest. Upon completion of his Bachelor of Arts degree in Geography and Tourism from California State University, Chico he was attracted to Steamboat Springs by his interest in ski area development and the proposed (though ill-fated) Lake Catamount Ski Area. Larry's career in property management began that first year as a front desk agent and night auditor allowing him to pursue his passion for powder skiing. That love of skiing and the pride in his adopted home lead naturally to a desire to sell and service Steamboat ski vacations. After two years of leading Mountain Resorts' guest service operations Larry created the Groups Sales Manager position and travelled the country to attract clients and create strong bonds with travel agents and tour operators. Having successfully grown the group business segment Larry next accepted the responsibility of all sales and marketing efforts as Director before being promoted to Vice President in 2002. Larry was promoted again in 2004 to his current position of Vice President of Marketing for Mountain Resorts' parent company Resort Group. Larry is currently a member of the Executive Board of the Steamboat Springs Chamber Resort Association and has served as Chairman of the Steamboat Springs Lodging Association for the past five years. When not dreaming of skiing Larry is an avid long distance road cyclist and aspiring chef.
Jason Edinburg Director of Internet Marketing
Jason received a degree in Communications from Boston University in 1991 before moving to Steamboat Springs in pursuit of bottomless powder skiing. His first jobs in Ski Town USA were portrait photographer at the Steamboat Ski Area and graphic designer/production artist at the Steamboat Pilot & Today newspaper. It was at the newspaper that Jason was introduced to the internet, and in 1996 developed the very first website for the Steamboat Pilot & Today. In 1998 Jason left the Pilot to pursue an independent career in web design and development. After several years building and managing websites for Steamboat's most prominent real estate, lodging, recreation, and manufacturing companies, Jason was offered a position on the Mountain Resorts marketing team as Internet Marketing Manager. As Resort Group grew Jason was invited to manage the internet marketing efforts of all Resort Group companies as Director of Internet Marketing.
Jason's passion as a user experience designer, web developer, and photographer are a perfect fit for overseeing the internet marketing for Resort Group. He works closely with Larry Mashaw, VP of Marketing, to create marketing campaigns that drive traffic to Resort Group websites and ultimately close sales. In only a few years the proprietary online booking engine Jason developed has become the most profitable sales channel for Resort Group vacation rentals. Jason has built additional web based tools for Resort Group, such as a lead manager and quote tool that allows sales associates to generate quotes and respond to leads with real time availability and rates, and an association management solution that gives each homeowners association their own website and facilitates easy communication between owners and property managers.
Jason considers himself lucky to have a career that involves his passions and looks forward to new challenges every day.
Beyond the office rigors of deadlines, design, and web code, Jason can be found carving fresh tracks through Steamboat's legendary Champagne Powder, cruising single track, or stalking trout in the rivers and lakes of Routt County. Jason feels that creativity needs fuel and he finds that fuel in the abundance of outdoor adventure available in the Colorado Rockies.
Jason met his wife, Ashley, while waiting tables at one of Steamboat's renowned eateries, Riggios Fine Italian Dining, in 1997. After sharing countless days of powder skiing they were married in a small ceremony in San Miguel de Allende, Mexico in 2001. Ashley and her mother, Melinda, own and operate the Steamboat Art Company and Embellishments, the epicenter of shopping in downtown Steamboat Springs.
Ashley and Jason have one daughter, Paloma, who is absorbing the same passion for the mountains shared by her parents. They love to spend time together on the slopes of the Steamboat ski area, playing in the river, and biking or hiking the miles of trails outside their door.
Property Management Professionals
Resort Group's history in property management dates back over 30 years. It is truly the central element of our business, and we do it well. Due to our longevity and the wealth of experience from our executive staff, Resort Group is exceptionally qualified to provide property management services. Driven by our core company values of honesty, integrity, and accountability, Resort Group offers a personalized approach to each and every client. We view every property owner as a partner, making their investment our responsibility.
Whether the managed property is a multi-unit dwelling, single family home, or commercial complex, Resort Group staff excels at communication, is proactive and involved, current and knowledgeable. We pride ourselves on being levelheaded and resourceful, as well as personable and articulate. Our job as property manager is a balancing act that requires us to anticipate and handle the logistical issues of each property without losing sight our responsibilities to all the people involved.
All of our property management executives, owner representatives, and owner liaisons are licensed by the state of Colorado as community association managers. We do not take our responsibilities as property managers lightly and as such stay up-to-date and knowledgeable about statutes and regulations regarding property managers and home owners associations.
The heart of any hospitality business is guest service. Resort Group understands this and strives to provide exceptional guest service from the first point of contact to the final good-bye. In order to provide guests with the extraordinary experience they have come to expect from us, we believe the tight integration of our operations departments is essential. From our Vacation Sales Center, front desks, and shuttle service to our housekeeping and maintenance departments, Resort Group prides itself on communication within our organization to provide exemplary service to our visitors.
We know our communities and have called them home for years. This local knowledge as well as the personal relationships we have within our community give our guests a unique advantage, especially when it comes to vacation planning. Beyond finding each guest the perfect place to stay, we also arrange additional vacation components, such as balloon rides, restaurant reservations, lift tickets, and tee times. Our goal is to exceed the expectations of guests so they can create lasting memories of their vacations.
Vacation Sales Center
For many vacationers, speaking with a representative is a vital part of the booking process. The Resort Group Vacation Sales center is our full service, centralized reservations call center which operates seven days per week during peak booking seasons. Staffed by professional sales associates, our Vacation Sales Center specializes in matching vacationers with rental properties perfect for their needs and rounding out guests' vacation plans with add-ons such as activities, lift tickets, and transportation. Our vacation counselors receive extensive training in the products and services we offer and build rapport with callers before using proven sales techniques to accomplish the sale. Agents utilize sophisticated yield management tools to maximize rental income at peak periods while making sure that appropriate value is offered during lower occupancy time frames. Complete vacation packages are desired by an increasing number of callers. To satisfy our guests and in order to generate incremental lodging bookings we have invested in the infrastructure that enables us to book all aspects of a guest stay including airfare, car rental or ground transfers, lift tickets and a variety of activities. By providing complete vacation packages we alleviate the "hassle" factor for our guests and assist them in creating cherished memories which in turn results in repeat business.
In-House Marketing Department
The Resort Group in-house marketing department, a unique department for a property management company, allows our vacation rental and hospitality oriented companies to build distinct brands and leverage extensive distribution channels, as well as swiftly react to changes in market conditions. Headed by Larry Mashaw, VP of Marketing, the marketing department consists of three full time employees; a Director of Communications, a Director of Internet Marketing, and a Visual Content Developer. Our extensive network of websites are all custom designed, developed and managed in-house, as well as ongoing advertising and guest outreach programs, such as email and post card campaigns. We design our own print collateral and media, and manage our own search engine optimization and pay-per-click campaigns. All property photography is handled by this department as well, keeping current images for over 650 different private homes, condominiums and townhouses.
All of our marketing efforts create brand awareness, generate leads to our Vacation Sales Center, and most importantly close sales through our robust websites which are directly tied to our sophisticated Property Management Reservation Software.
Resort Group takes great pride in being a part of the community. This support is expressed not only dollars and in-kind contributions but also in the countless hours of volunteer work by our employees. Below is just a sample of the organizations and causes that we have supported in the past few years.
- Routt County United Way
- Healthcare Foundation for the Yampa Valley
- Routt County Humane Society
- Northwest Colorado Visiting Nurses Assoc
- Yampa Valley Community Foundation
- Steamboat Springs Winter Sports Club
- Advocates Against Battering and Abuse
- Steamboat Springs Figure Skating Club
- Yampa Valley Land Trust
- Steamboat Springs High School Booster Club
- Hospice of Steamboat
- Steamboat Youth Hockey
- Lift Up of Routt County
- Steamboat Springs Youth Soccer
- Routt County 4-H program
- Live Strong / Ride for Yellow
- Rotary Club
- Strings in the Mountains
- Lions Club
- Steamboat Symphony Orchestra
- Emerald City Opera
- Horizons Specialized Services
- Steamboat Adaptive Recreational Sports
- Howelsen Hill Centennial Campaign
- Walk of Olympians
- Lowell Whiteman Primary School
- Christian Heritage School
- American Red Cross
- National Cancer Society
- Boy Scouts of America
- Girl Scouts
- Habitat for Humanity
- Make a Wish Foundation
- Toys for Tots
Resort Group employees also hold several key positions on many local committees and advisory boards including:
- Co-Chairman Urban Renewal Authority Advisory Committee
- Chairman Steamboat Springs Lodging Association
- Steamboat Springs Chamber Resort Association Board of Directors
- Yampa Valley Airport Commission Board of Directors
- Yampa Valley Medical Center Community Advisory Committee
- Mt. Werner Water Board of Directors
- Steamboat Springs Winter Sports Club Board of Directors
- Steamboat Springs Chamber Resort Association Summer Marketing Committee
- Steamboat Springs Free Summer Concert Series Board of Directors
- Treasurer Mainstreet Steamboat Springs
- Mountain Business Association Board of Directors
- Routt County Wildfire Mitigation Council
Property Location Map
This map displays the volume of property owners in the Steamboat Springs, Colorado area who have trusted Resort Group companies to manage their property. The icons are color coded according to management company. Due to the fluid nature of our long-term rental contracts we have not included those on this map.
Steamboat Association Management
Colorado Commercial Services
This link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.